SEO audits are important to improve website rankings. Google Search Console is a powerful, free tool that helps with comprehensive audits. It tracks insightful data on how your site performs in Google Search results.
This guide explains how to conduct a complete Google Search Console Seo Audit using the many tools. Regularly auditing your site’s data in the Search Console can uncover issues hampering performance and find opportunities to optimize your site.
Connecting Google Search Console with Your Website
The first step is to connect Google Search Console to your website. This allows it to start tracking valuable data about your site. Here's a quick rundown of how to complete this process:
- Sign up for a Google Search Console account if you don't already have one. Use an account that has admin access to your website.
- Click the "Add Property" button and enter your website's URL.
- Verify ownership of your site by downloading Google's verification HTML file and uploading
it to your web server or by adding the verification meta tag they provide to your pages.
Once verified and connected, Google Search Console will compile reports and data within a day or two.
Reviewing Google Search Console Reports
Google Search Console provides a wealth of insightful reports and metrics. Here are some of the critical reports to analyze during your Google Search Console SEO audit:
Performance Report
Google's performance report displays impressions, clicks, and click rates for your website on Google Search. Review trends and check for significant ranking drops that may indicate issues.
Links Report
This report displays the number of other sites linking to yours and helpful information like which pages they link to. More referral links generally help improve rankings.
Enhancement Report
Google suggests site enhancements here, like fixing crawl errors. Address any flaws they flag to improve site crawlability.
Index Coverage Report
This shows indexed pages and reveals pages Google can't crawl. Fix any limitations for better indexing.
