Google Analytics 4 or GA4 uses next-generation analytics for collecting event-based data from both apps and websites. This is a new kind of property which is designed for future measures. Through its data collection, the reports help to get a better overview of the customer's journey.
Unlike the previous versions which used session-based data, this one uses event-based information. It includes all the privacy controls like cookieless measurements and behavioral and conversion modeling. It uses predictive capabilities that offer the much-required guidance without any kind of complex models. With its capability to integrate directly into media platforms, report ga4 can help drive actions on websites and apps.
The Benefits Of Report GA4
There are several benefits offered by the latest report ga4, such as:
- It collects event-based data and shows how visitors move through the customer journey. This will look simpler as there will be no splitting of user behavior data into different sessions or devices.
- You will see some new GA4 properties and functionalities.
- This version of updated analytics takes privacy first for event tracking. It does not rely on cookie data and you can limit the data collection to specific devices, categories, or locations.
- It has also incorporated machine learning to predict the future behavior of the users.
Different Types Of GA4 Reports
- Standard report- You can now get most of the reports in GA4 at the “Reports” tab. These are non-customized reports but the standard ones.
- Real-Time reports- These will show you a live feed of what’s happening on your website. For example, by reviewing it you will know how many people are there on the sites. You can also know where those users are located, which channel helped them discover your site, the pages they are viewing, etc.
- Acquisition report- This Report GA4 is focused on understanding which channels helped you get the most users and traffic. You can also get a detailed view of things like sessions, engagement rates, etc. You will get three types of reports under the “Acquisition” tab- Overview, User acquisition, and Traffic acquisition.