Google Ads has introduced a new built-in video analytics feature, giving advertisers clearer insights into video campaign performance. This update is designed to help marketers optimise creative assets, better understand performance, and control budgets more effectively.
What Are Built‑in Video Analytics?
The new built-in video analytics Google Ads feature includes insights like the percent of views cost metric, creative quality checks, and recommendations. Within 72 hours, Google AI evaluates your video ads, reviewing elements like logo visibility, overlay text, voice-overs, and duration. It even offers Google Ads creative guidance, providing smart tips to enhance engagement.
Why Does It Matters to Advertisers?
- Advertisers running multiple video campaigns often struggle with scattered insights.
- With this native solution, they can now easily monitor video campaign performance in Google Ads, track efficiency, and optimise visuals using AI-generated suggestions.
- It’s all about driving better outcomes from each dollar spent.
Key Benefits of the New Analytics
- Improved Budget Transparency: The percent of views cost metric breaks down how much each ad view actually costs, helping advertisers better allocate funds.
- Creative Optimization Alerts: Built-in AI checks ensure your content meets best practices, like including your brand logo, using audio narration, and keeping videos the right length.
- Faster Iterations: Insights are generated and delivered within just 72 hours, enabling rapid changes and testing.
Video’s Growing Role in Google Ads
- As video becomes central to digital marketing, Google continues enhancing its ad tools with AI.
- Innovations like Veo and Imagen are helping brands craft better visual stories.
- Combined with updates in Performance Max, these tools now place video at the heart of campaign optimisation and creative testing.
How to Access the Feature?
You can find the new Google Ads video analytics dashboard by navigating to Video Analytics & Recommendations within your Google Ads account. Note that rollout is still in progress, so the availability of this feature may differ.
External Monitoring with DM Cockpit
For those wanting even deeper data, tools like DM Cockpit go further. It offers campaign-level insights like CPC, CTR, and conversion rates, plus alerts on performance trends and anomalies. These video ad performance tools streamline strategy and help optimize video ad spend across platforms.
With these new tools in hand, advertisers are better equipped than ever to create compelling videos and maximise returns. Plus, with integrated features like a Google Ads monitoring tool and a Google Analytics report tool, DM Cockpit ensures your campaign insights are both comprehensive and actionable.